The Wrigley Oral Healthcare Program

The Wrigley Company, as the world's leading manufacturer of chewing gum, has worked from partnership using the dental profession for over 25 years and has pioneered independent clinical research to help improve people's oral health. Today, the company successfully operates Wrigley Oral Healthcare Programmes (WOHP) from 47 countries around the world. The program is designed to support dental professionals by providing them useful information and practical resources to promote a healthy oral care routine among their patients. This is achieved through:

• Supporting independent clinical research into preventive dentistry
• Supporting key global dental associations - eg., sponsoring conferences and contining education programs
• Encouraging dental professionals to communicate key messages to patients about better oral healthcare through informational brochures/leaflets
• Helping patients through leaflets and posters to understand how to look after their healthy smile
• Working locally using schools to provide educational materials for teachers, parents, and kids
• Dental schools program - supporting both lecturers and students using research studies, educational brochures, and digital media relating to saliva and the benefits of chewing sugarfree gum

Chewing ORBIT® sugarfree gum stimulates the production of saliva and has been proven to help reduce tooth decay by up to 40%. When used as part of your oral care routine, chewing sugarfree gum can neutralize the plaque acid attacks that can cause tooth decay. Chewing ORBIT sugarfree gum after meals and snacks is a convenient way of maintaining good oral care throughout the day, or when toothbrushing is not possible.

The Wrigley Company is a corporate partner of the FDI (World Dental Federation) and the IADR (International Association of Dental Research). In addition to the accreditation by the FDI, 16 local dental associations accredit or endorse Wrigley's oral care brands.