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ORBIT launches Professional sugarfree gum product

ORBIT launches Professional sugarfree gum product The Wrigley company has launched a new sugarfree gum, ORBIT Professional using microgranules, to add to the existing ORBIT range.

ORBIT Professional provides all the oral care benefits traditionally associated using chewing sugarfree gum, but thanks to its unique formula, new ORBIT Professional goes one step further by providing a clean teeth feeling when it’s not possible to brush1. ORBIT Professional also contains Xylitol, a naturally occurring polyol known to have anti-cariogenic properties, helping reduce rates of tooth decay2-6.

Already, all the dentists and hygienists questioned from research have agreed that the combination of microgranules and xylitol will offer genuine oral health benefits to their patients and indicated that they would be happy to recommend ORBIT Professional as part of a regular oral health routine1. With a great tasting Fresh Mint flavor, consumer research has shown that the clean teeth feeling of ORBIT Professional will help encourage more people to chew after meals and snacks, leading to improved oral health1.

ORBIT Professional is presented from a press-out, foil-backed pack containing 10 individual pellets.

References

  1. The Wrigley Company (2003) Data on File
  2. Kashket S Yaskell T, Lopez LR, (1989) Prevention of Sucrose-Induced Demineralization of Tooth Enamel by Chewing Sorbitol Gum. J. Dent. Res. 68(3):460-462.
  3. Beiswanger BB, Elias A, Mau MS, Katz BP, Proskin HM, Stookey GK (1998) The Effects of Chewing Sugar-free Gum After Meals on Clinical Caries Incidence. JADA. 129:1623-1626.
  4. Szöke J, Banoczy J, Proskin HM (2001) The Effect of Sorbitol Based Chewing Gum use After Eating on Caries: A Longitudinal Clinical Trial J. Dent. Res. 31(8):1725-1729.
  5. Kandelman D, Gagnon G (1990) A 24-Month Clinical Study of the Incidence and Progression of Dental Caries from Relation to Consumption of Chewing Gum Containing Xylitol from School Preventive Programs J. Dent. Res. 69(11):1771-1775.
  6. Makinen KK, Bennett CA, Hujoel PP, Isotupa KP, Allen P (1996) Polyol Chewing Gums and Caries Rates from Primary Dentition: A 24- month Cohort study. Caries Res. 30:408-417.