Clean, strong, healthy

Calcium is vital for strengthening bones and teeth and 99% of our body’s calcium is found in these particular areas.  A regular calcium intake is essential for maintaining overall wellbeing, including healthy teeth. Soluble calcium helps strengthen teeth directly through our saliva and insoluble calcium (Calcium Carbonate) can also help indirectly through absorption into the bloodstream through the digestive tract. 

Following research with both consumers and dental professionals, Wrigley has just launched a new product which offers all the normal benefits of chewing sugarfree gum, with the additional benefit of calcium. Chewing six pellets (two pellets, three times a day, after meals and snacks) of new Extra Professional with Calcium provides patients with 1/6th of the Recommended Daily Allowance (RDA) of calcium for an adult.

As well as contributing to the recommended daily intake of calcium, Extra Professional with Calcium offers patients all the oral care benefits associated with chewing sugarfree gum. As with other Extra Professional sugarfree gum, chewing Extra Professional with Calcium contains Xylitol and stimulates saliva by up to 10 times the resting rate. This helps to neutralise plaque acid, to clear the mouth of food debris^1-2, to reduce the build up of dental plaque and, as a consequence of regular chewing, help to prevent tooth decay by up to 40%^3-6. 

New Extra Professional with Calcium, which comes in a press-out foil pack containing 10 individual pellets, extends the Extra range to offer more choice to both professionals and consumers in terms of flavour and added health benefits.

References

1. Dawes C, Macpherson LMD (1992) Effects of nine different chewing gums and lozenges on salivary flow rate and pH. Caries Res. 26:176-182

2. Triolo, P. Jensen, M (1990) Effect of chewing gum on food clearance from the dentition, J. Dental Res. 69 (Abstract #220)

3. Addy M, Perriam E, Sterry A (1982) Effects of sugared and sugar free chewing on the accumulation of plaque and debris on theteeth. J. Clin. Perio. 9:346-354.

4. Szöke J, Banoczy J, Proskin HM (2001) The Effect of Sorbitol Based Chewing Gum use After Eating on Caries: A Longitudinal Clinical 7.10.1Trial J. Dent. Res. 31(8):1725-1729.

5. Grenby TH, Bashaarat AH, Gey KF (1982) A clinical trial to compare the effects of xylitol

6. Steinberg LM, Odusola F, Mandel ID (1992) Remineralising potential, anti-plaque and anti-gingivitis effects of xylitol and sorbitol sweetened chewing gum. Clin. Prev. Dent. 14(5):31-34.