EXTRA launches Professional sugarfree gum product The Wrigley company has launched a new sugarfree gum, EXTRA Professional with microgranules, to add to the existing EXTRA range.

EXTRA Professional provides all the oral care benefits traditionally associated with chewing sugarfree gum, but thanks to its unique formula, new EXTRA Professional goes one step further by providing a clean teeth feeling when it’s not possible to brush¹. EXTRA Professional also contains Xylitol, a naturally occurring polyol known to have anti-cariogenic properties, helping reduce rates of tooth decay^2-6.

Already, all the dentists and hygienists questioned in research have agreed that the combination of microgranules and xylitol will offer genuine oral health benefits to their patients and indicated that they would be happy to recommend EXTRA Professional as part of a regular oral health routine¹. With a great tasting Fresh Mint flavour, consumer research has shown that the clean teeth feeling of EXTRA Professional will help encourage more people to chew after meals and snacks, leading to improved oral health¹.

EXTRA Professional is presented in a press-out, foil-backed pack containing 10 individual pellets.

References

1. The Wrigley Company (2003) Data on File

2. Kashket S Yaskell T, Lopez LR, (1989) Prevention of Sucrose-Induced Demineralization of Tooth Enamel by Chewing Sorbitol Gum. J. Dent. Res. 68(3):460-462.

3. Beiswanger BB, Elias A, Mau MS, Katz BP, Proskin HM, Stookey GK (1998) The Effects of Chewing Sugar-free Gum After Meals on Clinical Caries Incidence. JADA. 129:1623-1626.

4. Szöke J, Banoczy J, Proskin HM (2001) The Effect of Sorbitol Based Chewing Gum use After Eating on Caries: A Longitudinal Clinical Trial J. Dent. Res. 31(8):1725-1729.

5. Kandelman D, Gagnon G (1990) A 24-Month Clinical Study of the Incidence and Progression of Dental Caries in Relation to Consumption of Chewing Gum Containing Xylitol in School Preventive Programs J. Dent. Res. 69(11):1771-1775.

6. Makinen KK, Bennett CA, Hujoel PP, Isotupa KP, Allen P (1996) Polyol Chewing Gums and Caries Rates in Primary Dentition: A 24- month Cohort study. Caries Res. 30:408-417.