Experts recommend chewing sugar-free gum after meals and snacks. The oral care benefits of sugar-free gum are now widely recognized and supported by various regulatory and governmental authorities, and by dental associations. In 1993, the FDI World Dental Federation first recognized the oral care benefits of chewing sugar-free gum, and launched a new partnership with Wrigley. In 2007, Orbit®, Extra® and Eclipse® became the first chewing gums to be awarded the American Dental Association’s Seal of Acceptance, recognizing the oral care benefits of chewing sugar-free gum as part of a daily oral hygiene routine. In 2009, the European Commission approved five health claims validating the oral care benefits of chewing sugar-free gum. Today, the oral care benefits of chewing sugar-free gum are recognized by approximately 20 national dental associations worldwide.
The European Commission (EC) has approved five oral health claims for sugar-free chewing gum, one of the few food categories to gain such recognition.
Health Canada concluded that scientific evidence exists to support a claim about sugar-free gum and dental caries risk reduction.
“Chewing sugar-free gum is proven to benefit dental health as it helps neutralize plaque acids” – FDI World Dental Federation.
Wrigley is a partner of Vision 2020, working with the FDI and other members to raise the political profile of oral health
Through WOHP, Wrigley is proud to partner with the FDI to support World Oral Health Day every year on 20 March to highlight the importance of oral health.