Resources For Dental Professionals

About WOHP

Partnerships and Endorsement

Experts recommend chewing sugar-free gum after meals and snacks. The oral care benefits of sugar-free gum are now widely recognized and supported by various regulatory and governmental authorities, and by dental associations. In 1993, the FDI World Dental Federation first recognized the oral care benefits of chewing sugar-free gum, and launched a new partnership with Wrigley. In 2007, Orbit®, Extra® and Eclipse® became the first chewing gums to be awarded the American Dental Association’s Seal of Acceptance, recognizing the oral care benefits of chewing sugar-free gum as part of a daily oral hygiene routine. In 2009, the European Commission approved five health claims validating the oral care benefits of chewing sugar-free gum. Today, the oral care benefits of chewing sugar-free gum are recognized by approximately 20 national dental associations worldwide.

Recognition and endorsement of the benefits of chewing sugar-free gum

European Commission

The European Commission (EC) has approved five oral health claims for sugar-free chewing gum, one of the few food categories to gain such recognition.

Health Canada

Health Canada concluded that scientific evidence exists to support a claim about sugar-free gum and dental caries risk reduction.

FDI World Dental Federation

“Chewing sugar-free gum is proven to benefit dental health as it helps neutralize plaque acids” – FDI World Dental Federation.

Partnerships

Vision 2020 Logo

Wrigley is a partner of Vision 2020, working with the FDI and other members to raise the political profile of oral health

WOHD Proud Supporter

Through WOHP, Wrigley is proud to partner with the FDI to support World Oral Health Day every year on 20 March to highlight the importance of oral health.

WOHP

WOHP

WOHP has supported independent clinical research into the benefits of chewing gum for more than 25 years.

Economic benefits of chewing

Economic benefits of chewing

Global health economic data suggests that increasing sugar-free gum consumption could reduce global dental expenditures from treating tooth decay by US$4.1 billion a year. Download Infographic (PDF) and Economic Benefits Study (PDF)

National guidelines

National guidelines

Federal guidelines in the name of the German government recommend that people chew sugar-free gum after meals every day.